The Little Book of Common Sense InvestingQuestion 03 of 05

When past performance is your evidence, how can you judge skill versus luck without letting the search for winners make your own returns worse?

What a winning record leaves out

Past winners deserve a harder test, and the search for them can change the return you earn.

  • 7 min listen
  • John C. Bogle
  • Narrated by an AI voice

Ten thousand hypothetical fund managers each toss a fair coin for their annual result. Heads earns ten thousand dollars; tails loses the same amount. About half are expected to win in the first year. After ten years, roughly ten should have won every single year. John Bogle uses this hypothetical example from Nassim Nicholas Taleb to show how a large field can produce extraordinary records without any skill. Those are expected counts, not guaranteed outcomes. And winning every year is a stricter test than finishing ahead over the whole period.

Real managers can have skill. Recognizing it confidently may take decades, by which time the opportunity may have changed. Bogle's answer is to examine what the record actually measures, then examine your response to it. Finding yesterday's winner doesn't give you yesterday's returns.

Who is missing from the results?

Start with everyone who entered the race. In the historical comparison reported in Bogle's twenty seventeen edition, there were three hundred fifty-five equity mutual funds in nineteen seventy. By the end of twenty sixteen, two hundred eighty-one had disappeared. Only ten of the original funds beat the Standard and Poor's five hundred index of large United States companies by more than one percentage point annually. Looking only at funds still available would erase much of the experience facing someone choosing at the start. These results describe that particular cohort, not fixed odds for a future choice.

Disappearance also matters outside a statistical table. A fund may close or merge, ending a holding its owner intended to keep for life. Poor performance can help cause that, but a new owner can also reorganize a successful fund. A good record doesn't guarantee that the same vehicle will remain available.

The comparison itself must be fair. A small-company fund needs a small-company benchmark; a growth fund needs a comparable investment style. An average that counts every fund equally gives a tiny fund the same influence as a giant one. If smaller-company funds are numerous, their results can dominate that average much more than smaller companies dominate the market by value. A strong showing may partly reflect which kinds of stocks led.

Risk belongs in the comparison too. Higher returns accompanied by larger fluctuations don't establish greater skill. For bond funds, match maturity, how long bonds run before repayment, and credit quality, the borrowers' ability to pay. Then compare returns after expenses and sales charges. Otherwise, taking different risks can look like managing the same risks better.

Even a fair comparison cannot make exceptional results repeat. Selecting the most impressive records also selects some unusually favorable circumstances. Those advantages may fade without the manager doing anything differently. Bogle calls this reversion to the mean. Extreme success tends back toward more ordinary results, sometimes worse. It doesn't mean every winner must lose next, or that buying last year's losers reliably works. An elaborate explanation invented afterward may add less than it seems.

Then check whether the process is still the same. Managers leave, ownership changes, costs rise, trading increases, and a favored investment style falls out of favor. Success can attract so much money that the opportunities behind a small fund's early gains cannot absorb the larger portfolio. These are real changes to investigate, separate from statistical regression. An unchanged name is weak evidence of an unchanged investment.

You cannot buy the early years

Suppose you find a fund with a sound record. Its published return still isn't necessarily your return. The fund's figure follows the value of a share, with income and gains paid out by the fund reinvested. Your result also depends on how much money you had invested, and when it entered or left. A little money present during strong years and much more present during weak ones can produce a disappointing result behind an attractive fund record.

That is why chasing success can be costly. Strong returns attract attention, advertising reinforces their appeal, and money arrives after the best results. If those results moderate and disappointed investors leave, their buying and selling can compound the mistake. Fund costs already reduce what investors receive from the market; their timing can reduce what they receive from the fund again. Bogle treats estimates of this behavior gap as directional evidence, not an exact penalty everyone pays.

Index investors can do this too. Continually switching between sector indexes leaves the shareholder choosing tomorrow's winning sector and when to enter it. Frequent trading can add transaction costs. The fund follows a rule while its owner keeps making active bets.

What useful advice can do

A simple, diversified program reduces the need to keep finding winners. Following it still takes discipline when markets fall. A moving price is an available offer, not a command to trade. Staying with a plan cannot promise positive returns, and changed needs can justify changing the plan.

Advice can help here. Bogle distinguishes selecting winners from help with saving, allocating between stocks and bonds, taxes, and retirement spending. An adviser who helps prevent a panicked sale may provide something valuable without predicting the market. Benjamin Graham, the investment writer Bogle often draws on, favored advisers who chiefly protect clients from costly mistakes. That gives advice a concrete job to be judged on, even when a winning record supplies no reliable forecast.

Three things to keep

A remarkable record can reflect skill, favorable circumstances, or luck.

Compare similar risks and include funds that disappeared.

Your cash-flow timing can leave you behind the fund you chose.

All five questions in The Little Book of Common Sense Investing

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